Digital Marketing Syllabus

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Training Course / Curriculum

 

SEARCH ENGINE OPTIMIZATION (SEO)  – 4 Weeks Training

 

Introduction to SEO

  • Organic Search
  • How Search Engines Work
  • Indexing & Crawling Basics
  • Paid Search
  • On-page SEO
  • Off-page SEO
  • Link Building
  • Keyword Research
  • Finding Keywords
  • Keyword Research Process
  • Google Keyword Planner Tool

OFF-PAGESEO

  • Link Building
  • What is Link Building
  • Link Building Tactics

Social SEO

  • Quora
  • Pinterest

On Page SEO

  • Title,H1,MetaDescription,Keyword Usage, Images, Website Speed and Optimization

Technical SEO

  • URL Architecture
  • Permalink
  • Page Speed Analysis
  • Google Page Speed Insights
  • 301Redirects
  • GoogleMyBusiness
  • SEOAudits
  • GoogleSearchConsole
  • Measurement with Google Analytics
  • Basics of Google Analytics
  • SEO Metrics to Measure-On-page, Off-page, Technical
  • SEO Reporting

Social Media Optimization | Social Media Management | Content Creation | Blog Writing  – 4 Weeks

  1. What is Social Media Optimization
  2. What is Social Media Management
  3. What is Google Adwords
  4. Campaign Types-Introduction to Search, Display (including Videos)
  5. Understanding About:
    • Ad
    • AdFormats
    • AdTextPolicies
    • AdTextBestPractices
    • DKI
    • AdExtensions
    • KeywordResearch
    • Tool-KeywordPlanner&EstimatorKeywordMatchtypes
    • Keyword Strategies
    • LandingPage
    • BiddingandBudget
  1. YouTube Ad Formats
  2. YouTube Campaign Creation
  3. YouTube Analytics
  4. Video Campaign Optimization Tips
  5. IntroductiontoSocialMedia
  6. Creating Content
  7. Tools for Content Creation

FACEBOOK MARKETING

  • Facebook Profile | Page | Group
  • Facebook Insights
  • Facebook Business Manager
  • Facebook Advertising
  • Facebook Ad Campaign
  • Facebook Ad Targeting

Marketing on Instagram

  • Optimizing your instagram
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurement
  • Instagram Ads

LINKEDIN MARKETING

  • Linkedln Company Pages
  • LinkedIn Groups
  • Linkedln Advanced Search
  • Linkedln Premium
  • Linkedln Ads

TWITTER MARKETING

  • Twitter Marketing
  • Twitter Ads
  • Twitter Analytics
  • Tweet Reach

 

Website Creation | Content Monetization | Affiliate Marketing – 4 Weeks

 

  • Buying a Domain
  • Managing a Domain
  • Buying a Server
  • Managing a Server
  • Website Creation
  • How to manage website
  • How to monetize content
  • Google Adsense
  • Ad Networks
  • What is Affiliate Marketing?
  • How to earn through Affiliate Marketing
  • Website Tools
  • CRM
  • Backend Management
  • Backend Tools

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